First you will need to determine what your core functions are. What are the activities that
are billable, actually bring in revenue, or set your business up for growth in the future? Those are the things you should be concentrating on, and you should be delegating the rest.
Many productivity management techniques recommend a "brain dump" activity. This is meant to be a time where you simply capture all of the items in your head and on your to-do list, either hand-written or typed. Those items can become task lists, calendar appointments, or project folders. A Virtual Administrative Assistant can help by organizing all of the information you've captured in to their appropriate locations. Simply email your notes to the VAA, and she does the rest.
Blogs and social media are activities necessary to build your business, but the minutia of putting them together may not be a productive use of your time. As the CEO, you should focus on the content of those posts. Your VAA can then be assigned to handle the formatting, editing, tagging, SEO optimization, and final posting. This same idea can be used for presentations and email campaigns.
Other activities that may be eating up your billable time and that are tasks that can be outsourced include:
- Travel and event planning
- Research for articles or marketing
- Setting calendar appointments for meetings and sales calls
- Anything that can be automated
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