Being a small business owner and a member of many networking and community groups, I find myself the recipient of many business cards. These are full of information for connecting with potential customers and vendors. Handling those cards (and my own business cards) can help grow my marketing reach and my client roster.
First let's talk about how to use your own business cards to increase your networking effectiveness. You should keep a handy stash of your cards everywhere; in your purse or wallet, in your car, on your desk, and anywhere you might run in to other people. Invest in a nice holder for your cards so that they stay wrinkle and crease free. I bought a nice little metal holder for $3 from my local Target store, but you can find leather holders or even ones that have engraving on them. The key point is to get something that you will actually carry around with you.
Make sure that your cards are clear and present a clear and professional image. Have easy to read contact information. I've included a QR code on my cards that allows smart phone users to simply scan all of my contact information using their camera. I used a free on-line QR code generator, but there are also apps available that will do the same thing. If you have team members working for you, get them their own business cards. They will act as another arm of your marketing plan.
Be generous when it comes to handing out your cards, hand them out at least two at a time. Don't get cards that are so expensive that you are loathe to give them away. You should feel comfortable posting them on bulletin boards, using them to introduce yourself at social functions, and using them as scrap paper to give people notes on. Another good idea is to include a business card with all of your correspondence, even when you're paying bills.
Then there are all of those business cards you collect from others along the way. Sometimes they may feel overwhelming, and you just push them aside. How many of you have a stack of rubber banded business cards that has been sitting in your desk for months? Don't let those opportunities pass you by!
Here are 4 easy steps to getting the most out of a business card that you get:
- Put it in context - Make notes on the back of the card about the event and details of your conversation. Also note any follow-up or action items that you promised during the encounter.
- Store it in a set place during the event - Put the cards collected either in your wallet, purse, or notebook pocket so that you can easily access it later. Keep these cards separate from your own cards to avoid having to rifle through a stack to hand your's out.
- Review the card after the event - 24 to 48 hours after the exchange, review the card for context and any action items that need to be completed. Loading the cards in to your address book is key at this juncture. You can then either send a follow-up email or even a handwritten note. Entering the cards and sending notes is a great assignment for your Virtual Administrative Assistant service such as Administrative Business Consulting.
- Connect to your new contact - Find the new business or person on LinkedIn, facebook, or any other social media platform that they are active on. Connect to them and ask them to connect to you. This will grown your marketing reach even further.
Now for the elephant in the room--REFERRALS. When you hand out your cards, don't be afraid to ask for them. It can be as simple as saying, "I'd really appreciate it if you would pass my information along to anyone you think might benefit from my services." This gets the other person thinking about what you do and who they know. And offer them the same. Let them know that you will keep their card handy and that you will let others know about their business. You're more likely to get referrals from someone who feels like you'll give them out.
Now dig that stack of cards out and start connecting!
When the idea of hiring a virtual administrative assistant comes up, the most common question that occurs is "what would I have a VA do for me?". The answer will be different for each individual client, but here's a list of possibilities to get your creative juices flowing:
Administrative Support
Email organization Travel arrangements
Voice mail response Coordinate conference calls
Coordinate appointments Contact updates & tracking
Calendar management Business card scanning
Data entry Excel spreadsheet building
PowerPoint creation Report generation
Email & mail campaigns Thank you & greeting cards
Website content updates Blog posts
Internet research Supply ordering
Management of team meetings Communication management
Mail merges
Meeting & Event Planning Support
Create & send email or regular mail - announcements, invitations, thank you letters
Set up logistics - meeting rooms, AV needs, meals, overnight rooms, vendors
Manage guest lists
Receive & track responses via phone, fax, or email
Track attendees
Follow-up with non-responders
Create meeting agendas & support materials
Collate & ship materials
Research & order giveaways
Marketing & Sales Support
Social media management Mailing label creation
Email newsletter sending Sales packet mailing
Compile mailing lists Distribute & track surveys
Follow-up calls
This list is in no way exhaustive, but you can see that a Virtual Administrative Assistant can be a valuable right-hand person in the operation of your business. For more information about how to hire a Virtual Administrative Assistant and how the arrangement works, check out the web site of Administrative Business Consulting.
Gary Vaynerchuk's 2011 book "The Thank You Economy" showed business owners that the rise of the Internet and rapid fire social media has given customers their voices back. Their opinions, positive or negative, are communicated immediately and vastly on places like facebook and Yelp. This new paradigm requires that businesses project authenticity, originality, creativity, honesty, and good intent in order to created loyal customers. Loyal customers refer more business by word of mouth, spend more money with you, forgive mistakes, and offer real suggestions for improvement. An easy way to start building that relationship is by expressing appreciation to those customers with thank you notes.
Saying "thank you for your business" sounds obvious, but think about this: when is the last time you received a thank you card from someone you do business with? Or really any communication that wasn't about your bill being due? The simple strategy of sending a hand-written thank you note will make a huge impact with your customers and lets them know how much you really value their business. While this seems like a no-brainer for new business, don't forget about your existing customers. Those long-term buyers need to be given the VIP treatment as well because we all know it is cheaper to keep customers than it is to try and bring in new ones.
In this high-speed, electronic world, there is something special about a hand-written note. It makes your customer (or vendor, employee, excellent sales person, etc.) feel like they matter to you and your business. Keep short notes on customers you've interacted with or vendors you've recently met with. Then you can go back once a week and write out those notes to be mailed. You can also email that information to a virtual administrative assistant service such as Administrative Business Consulting to have the cards written and mailed. Services such as ABC will provide cards, hand writing, and mailing for a per card fee.
Once you have thank you cards down pat, consider personal birthday or other seasonal cards for your top clients. Try to touch customers at least once a quarter with a message that is not just a mechanism for selling products or services. You will set yourself apart from your competition and your customers will think about your business in a whole new way.
